Benjamin Golden

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STOP publishing more Shopify SEO content! At least until you’ve optimized what you already have... After working with 300+ brands and generating $29.6M+ in additional organic revenue for our clients in the past 2 years, this is one of my ALL-TIME favorite Shopify SEO quick wins. And you don’t need new content OR backlinks to increase your traffic or revenue. The strategy is simple... Find keywords where your Shopify store is already getting visibility, but you’re stuck on page 2 of Google. Google already considers your page relevant. The page is just not optimized enough to make it to page 1... YET. So instead of spending more money creating another 50 blog posts... Use Google Search Console to find your “striking distance” keywords and optimize the pages you ALREADY have. Here's the process (watch the video below for the detailed step by step)... → Find high-impression keywords sitting outside page 1 → Identify the page Google is already ranking → Improve the content to better satisfy that search → Optimize your headings, FAQs and metadata → Add relevant internal links → Monitor the results and optimize again No new backlinks. No new articles. You’re simply using Google’s own data to figure out what it already WANTS to rank you for. In the video below, I walk through the entire process inside Google Search Console using a real Shopify store. If you already have hundreds of collection pages, product pages and blog posts, I’d do this BEFORE publishing ANY additional content.